ADOPT (Adoption and Diffusion Outcome Prediction Tool) is a tool that provides a step-by-step approach to evaluating and predicting the likely level of adoption and diffusion of specific agricultural innovations. Predictions are made in response to the answers to a series of 22 questions, which the user responds to with a particular innovation and a particular target population of potential adopters in mind.
ADOPT is based on the insights from the material presented on this web site. The 22 questions cover issues relating to the innovation and the target population. In each case, the questions explore the relative advantage of the innovation and its trialability.
Two versions of ADOPT in an Excel spreadsheet are available for downloading at www.csiro.au/ADOPT
There have been over 1000 downloads so far. The approximate breakdown of downloaders is 50% government, 25% higher education, 25% business or individual, with around 25% of all downloads from people outside Australia.
Publications on ADOPT
Kuehne, G., Llewellyn, R., Pannell, D.J., Wilkinson, R., Dolling, P., Ouzman, J. and Ewing, M. (2017). Predicting farmer uptake of new agricultural practices: a tool for research, extension and policy, Agricultural Systems 156, 115-125.
Note: the above paper is provided on an "open access" basis, meaning that it is free for anybody to download, even if they do not have a subscription to the journal.
Kuehne, G., Nicholson, C., Robertson, M., Llewellyn, R., and McDonald, C. (2012). Engaging project proponents in R&D evaluation using bio-economic and socio-economic tools, Agricultural Systems 108: 94-103.
Kuehne, G., Llewellyn, R.S., Pannell, D.J., Wilkinson, R., Dolling, P. and Ewing, M.A. (2011). ADOPT: a tool for predicting adoption of agricultural innovations, Paper presented at the 55th Annual Conference of the Australian Agricultural and Resource Economics Society, Melbourne, 8-11 February 2011.